How Does Eating Healthy Affect Your Life? Essay

You already know healthy eating can have a positive impact on your life, but just how far do these benefits extend? Evidence suggests regularly eating healthy, well-balanced meals contributes to sustained weight maintenance, a better mood, increased energy levels, positive inspiration to others and the potential for a heightened quality of life. Weight Maintenance Following a healthy eating plan — one which emphasizes many fruits and vegetables, whole grains, low-fat dairy products and lean proteins, as well as low levels of saturated and trans fats and low cholesterol, sodium and sugar — contributes to weight maintenance. Staying within your recommended daily calorie intake and eating moderately sized meals also helps you maintain a healthy weight throughout your life. A healthy weight is linked to a reduced risk of many debilitating, chronic diseases, such as diabetes and heart disease, as well as improved self-esteem and mental state. Maintaining a healthy weight is also linked to a lower incidence of depression, meaning healthy eating can help significantly improve the quality of your life. Mood Healthy eating can have a positive impact on your life by leading to a more sustained elevated mood. According to Susan Biali, M.D., in â€Å"Psychology Today,† a healthy lifestyle — including a regular, healthy breakfast, balancing your lean protein consumption with whole-grain carbohydrates, getting enough folate and omega-3 fatty acids and cutting back on alcohol and simple sugars — has been linked to an improved mood and may even help alleviate depression. Carbohydrates allow the amino acid tryptophan to enter the brain where it produces serotonin — the mood-enhancing neurotransmitter, but whole-grain carbohydrates produce a more lasting effect on mood, while carbohydrates made with refined grains, like white bread, cause a quick crash. Energy Eating the right nutritive foods can also boost your energy levels, making you prepared to face each day. Sports nutritionist Rebecca Scritchfield  noted in â€Å"Washington Running Report† in 2009 that adequate levels of the mineral iron, which carries oxygen throughout the body, contribute to sufficient energy levels. Healthy, leafy greens, like spinach, are rich sources of iron. â€Å"Arthritis Today† recommends steering clear of fattening, fried foods — which give you a quick burst of energy but leave you feeling depleted soon thereafter — and stocking up on healthy snacks like nuts, fruit, yogurt and low-fat cheese for an energy boost. Drinking enough water and only consuming moderate amounts of caffeine and sugar also help regulate your energy levels. Inspiring Others Eating healthy doesn’t just directly impact your own life, it can help inspire those around you as well. Healthy eating, and even weight loss, is contagious, according to the â€Å"International Journal of Behavioral Nutrition and Physical Activity,† and you can help the people you care about take care of themselves and achieve greater longevity. While eating better and maintaining your own weight, you can feel confident you have not only worked to improve your life, but also improved the lives of your loved ones. When the people around you — be they friends or family — are happy and positive, this contributes to a better quality of life for all. Healthy Eating Why should I make healthy food choices? Eating a healthy, balanced diet provides nutrients to your body. These nutrients give you energy and keep your heart beating, your brain active, and your muscles working. Nutrients also help build and strengthen bones, muscles, and tendons and also regulate body processes, such as blood pressure. Good nutrition can lower your risk of developing a range of chronic diseases. For example, eating more fruit and vegetables can help lower blood pressure and may lower your risk of certain types of cancer (such as colorectal, breast, lung and prostate cancer). Eating less saturated fat may also lower your risk of heart disease. Healthy eating can also help people that already have some types of disease or illness such as diabetes, high cholesterol and blood pressure. And, of course, improving your eating habits will contribute to you achieving and maintaining a  healthy weight. Try to achieve a balance with the foods you eat and include lots of variety and remember, all things in moderatio n.

JetBlue Airways & Organizational Development: Partners for Change Essay

This is a case of an effective partnership of Jet Blue Airways and Organizational Development. In the airline business with an unpredictable environment, Jet blue forged a partnership with the Organizational Development (OD) team and JetBlue University (the airlines centralized learning group). From this berthed the Systems Operations Center (SOC) which is the heart of the airline – the epicenter where effective decision making, communication, teamwork, and leadership are critical to ensure crewmembers are able to meet and exceed customer needs (Dennnison, 2007). This case study covers the four general models of planned change which are entering and contracting; diagnosis; planning and implementing; and evaluating and institutionalizing change (Cummings & Worley, 2009). All interventions applied were carefully developed as they interpret the diagnosis of the operations of JetBlue. And as it progress you will see that the key element on making this a successful and effective OD is the  involvement of all the employees and their buy in from the top down management. As you will see that not only that they have implemented the interventions which greatly enhanced the company’s success, it has also institutionalized the changes they have adapted and on On June 8, 2011, JetBlue ranked ‘Highest in Customer Satisfaction Among Low Cost Carriers in North America’ by J.D. Power and Associates, a customer satisfaction recognition received for the seventh year in a row.they were awarded they are the number one (Article, 2011). Introduction JetBlue has an impressive and effective partnership with the Organizational Development Team. This is one of the success stories on how to effectively apply and OD Intervention within a company. They have established and institutionalized the process of OD within their business system. The four processes namely: Entering and contacting; diagnosis; planning and implementing; and evaluating and institutionalizing were properly managed and executed. The foundation was set correctly and the shifting of the change concept was embedded in the JetBlue culture. All JetBlue employees are involved and are aware on how OD interventions are applied and how it works. The foundation of the OD intervention is solid and any new interventions that are applied as long as it is carefully reviewed and agreed is flawless. My approach for this case study as an OD practitioner is to review, diagnose, and analyze what the OD practitioner have accomplished and make any changes and recommendations that I beli eve will further enhance the effectiveness of the OD intervention. I will apply the four model of planned change as I review and/or come up with any additional intervention for the company. Stage 1 – Entering and Contracting The OD team did not have a hard time entering into this business contract with JetBlue. All the factors I read in this case study are all in their side. The key concept that is very positive for this intervention is that JetBlue’s organizational culture is that they embrace change. This resulted the decision to help the SOC continuously improve was supported by all within the department and the whole organization. They have implemented an  ideal and perfect approach for entering and contracting. Their realization that tomorrow’s operating environment will look very different. They are treating each flight as a different case and they do not base their assumption on old data but always plan for the latest information for each flight. A comprehensive contract was developed by JetBlue and OD team. Both internal and external SOC stakeholders are engaged for this contracting. Their process is flawless and what they call a progressive company that embraces intervention as p ositive. They have developed a comprehensive contract that outlined the scope of work and established clear roles and expectations. Both sides have agreed on the contract, they will then proceed to the planning process. Recommended change/addition Upon reviewing Exhibit A, my recommended change is that the SVP of the SOC should be less involved on with the SOC operations. All the key elements are already identified and they have developed a process on how to enter and develop a contract. The stakeholders are already onboard with the OD program and in fact embraced the concept of OD so they should empower the OD team on changes and directly apply to the SOC with stakeholders getting an updated interventions being implemented. They should decentralize this tasking with the SOC, OD team and the crewmembers. By doing this, SVP and stakeholders can focus more on their bigger tasking and responsibilities by projecting and planning for the future of the company. The effectiveness of the Entering and Contracting stage is also apparent in eliminating or planning a course of action on taking out most of the â€Å"red flags† such as insufficient level of commitment, resistance or opposition by major stockholders, lack of power or influence and client’s desire to manipulate the consultant. These potential â€Å"red flags† were all addressed and resolved (Mitchell, 2006). It will also be cost effective if they will establish their internal OD team. By having a dedicated team, they will be more focus on the progress of the company. OD is already developed and more than likely, only minor interventions will be implemented to adapt in the ever growing and changing innovation of the global environment. During contracting, there were no specific goals identified by JetBlue but only to look â€Å"under the hood†. I believe the OD approached this as an Organizational process for their plans. Although the contract covered the scope of work, established their respective roles and responsibilities, they have not covered the estimated time needed that is devoted solely for the OD process. They might have missed this step because of the total buy in of JetBlue with change. But the issue might rise if the cost will start escalating or even the timeframe gets extended. Stage 2 – Diagnosis This is one of the pivotal areas that OD practitioners should be keen in identifying the relevant issues gathered on all data. Obtaining an updated and current data is needed in this ever changing global market. They also have covered this stage as you will read on the case study that they are branded as progressive company which means that they constantly strive for change. Exhibit A if you notice that they added a planning stage on how the intervention will be approached. A thorough data collection will be created as one of the tools to diagnose and approach an intervention. Exhibit B is the Denison Leadership Development Survey that was used and you can see the positive quantitative results that they have increased their scores in four key areas within eight months of implementation. Summarizing the information captured from the Denison Organizational Culture survey, focus groups and interviews, the OD team came up with five key themes for the company’s strategy development and culture change. The OD consultant also stresses to the leadership team that focusing on a few relevant areas was much more effective which I also totally agree. Recommended change/addition This case study mentioned that 40 interviews and focus groups were done to gain insight. I would increase the interviews to at least 50% of each division of the company to have a better data analysis on where the top strengths and weaknesses are. I will also make a two to three day session to interpret the data to come up with a more viable and acceptable hypothesis on identifying the themes for the company. The Denison Model gave a quantitative measure of the organizations status. It addressed and  identified the two strengths and two weaknesses of the company. And from that diagnosis, coupled with the 40 interviews and focus groups, they have come up with viable goals. Goals that are derived and interpreted from the data they have gathered. Recommended change/addition If I was the OD practitioner, I would also add questionnaires for the customers, observation and unobtrusive measures. My questionnaires will be designed solely for the customer satisfaction. This is your main business for the company. This is a key factor in increasing your market shares. I would design the questionnaire to draw out what can be improved and any innovative ideas that they want to see what JetBlue can offer. I will focus it on differentiation which will make JetBlue unique from other airlines. This will be a very strong intervention once applied because it directly affects the customers (Kabra, 2006). On my observations, I will be staging some observation sites at the tarmac, ticket counter, customer service, and other key areas of the business. We will observe the people on how they work, how long they work and the conditions on where they work will be some of the factors we will observe. By performing observations, you will witness the actual things that are happeni ng during the operations of the company. There are a lot of different divisions that makes up an airline business. The crewmembers each have different area of expertise such as stewardess, baggers, pilots, etc. It is very diverse and you need to collect data on all areas. I will also perform unobtrusive measures and study the current structure of the company’s organization and see if we are utilizing and maximizing all the skills, knowledge and abilities of all our crewmembers. From here I will define a benchmark and see what is our competitive edge compared to other airlines. I will also apply unobtrusive measure and establish a benchmark for both internal and external part of the company. This will give me a better approach and measure on what is the real status of the company and you can project stretch goals since this company embraces changes. A challenging and achievable goal for them will be ideal. By applying more measures on Data gathering, you will come up with a better conclusive strengths and weaknesses o f the company. You will diagnose and compare your data analysis and strategize a pattern and conclusive evidence that supports each type of data analysis you collected. Stage 3 – Planning  and Implementing This is the crucial stage of the OD process intervention. The critical analysis of the date gathered was thoroughly researched on this project. The planning stage was very effective as they have come up with a strategic approach to achieve their goals. As they OD practitioner finished the strategy, they were able to communicate the strategy to key leaders of the company (Lunenberg, 2010). I agree with the OD team on what happened after the data collection and goal setting. Meetings on each member of the SOC team were held and they were educated on what will be their roles during the intervention. They have minimized the people’s natural reaction on resistance to change. All five themes they came up were communicated effectively throughout the organization. An extensive weekly meeting for the first month was implemented. This is a carefully planned and well executed plan and implantation stage of the OD practitioner. This is a well thought of process that the OD team have cover ed all the interventions and each goal were further identified with a detailed plan of action of what are the steps needed for the achievement of their goal. And the key for this step by step procedure is the constant meetings and progress check to see how the intervention needs any adjustments or they are within their target goals. The OD practitioner is very well educated and approached this stage strategically. Recommended change/addition The two things I would add for the implementation change is the award system and stretch goals. They have instilled the intrinsic rewards for the crewmembers as the OD practitioner came up with an intervention that each crewmember are part of the changes that is happening as they have the quantitative measure of their goal they are achieving. The empowerment was placed with the crewmembers. Adding an extrinsic award system such a Employee of the month, cash bonus, etc., will only reinforce and encouraged each crewmembers for the success of the business. I believe with the buy in of all JetBlue employees, stretch goals for the directors and make it a competitive but friendly approach of stretching the goals for each department/division will not hurt since the culture of the company embraces  change. Stage 4 – Evaluating and Institutionalizing This is a success OD intervention from start to end. The evaluation process was impressive as you can see the success rate of the company. I believe that they have institutionalized the change and they made the OD a part of the company’s culture. They have achieved the OD intervention and as you can see, it has been decentralized and it is now at the lowest level of management. The success of the JetBlue and OD practitioner is evident because of the foundation it has set. You will see that they have accepted this intervention as a new way of doing business. And they even avoided the sense of complacency by having a Culture Change Monitor Survey and a bi-weekly working sessions to execute the plan. They applied the Denison Organizational Culture Survey to assess their strengths and weaknesses. You can see the evidence by having a good foundation and structure on the start of any OD intervention. It will follow a smooth transition from each phase. As you can see that the company was just transitioning from each phase of the OD process and as they evaluate the interventions, all the stakeholders are onboard and willing to improve the company as it is very evident as you read the case study. Institutionalizing it as you will read is also successful. From the start as the company embraces change, the company and the OD have transitioned change as a norm in their crewmembers view. They look all the changes as a philosophy in their culture that the success and development of their company can only be achieved through continuous improvement. Recommended change/addition The things I will add on this are annual get together, and recommend new survey system. By having an annual get together, I will implement a banquet type with key speaker to encourage the crewmember and have achievement awards with different categories. This will definitely encourage each crewmember to give their best every time they work. I would recommend another survey to replace the Denison Organizational Culture Survey in the next two years. Having the same survey yearly might create complacency and over familiarity of the survey. But if you give them a different survey, they will be able to look at it on a different perspective ad will pay more attention. I would review the current innovation, global market, benchmark the airline business, and their own. I will select and recommend an ideal survey based on the current data gathering I collected. Conclusion This is a success story of an OD intervention process. Ad JetBlue have embraced the changes, careful planning by the OD team as they enter the contracting was very effective. It is a very effective approach as they have identified almost all of the requirements to enter a contract. Data gathering and analysis have resulted in identifying the strengths and weaknesses of the company. Goals were derived from the weaknesses and step by step approach designed to achieve each goal. Communication is evident as the key factor on the planning and implementation change. Each key leader are involved and updated on the planned intervention. All crewmembers that were involved were trained, educated, and made aware of what’s the plan and how will it be implemented. The empowerment were correctly applied which in my opinion is pivotal for their success. Evaluation and institutionalization is already evident as you read the case study that it was a continuous process that their company has embraced. They have the system set in place and monitoring was in place to ensure upward progress is tracked. I can find no other way to conclude the success of this OD intervention but to quote the case study verbatim â€Å"the case study states as follows â€Å"The SOC leadership team owns the process and the culture of the department, making the OD team’s involvement very low and leadership’s involvement very high. No longer is the kind of work that resulted from this project considered additional duties that leadership â€Å"must† perform. Because the OD consultant set the foundation from the beginning by delegating key tasks to stakeholders, having clear sponsorship and having responsible leaders, a mindset shift has occurred – the idea that creating a high performing culture is part of every leader’s job.à ¢â‚¬  As an OD, this should always be the ultimate goal on all your interventions. Exhibit A – Project Overview Exhibit B – Denison Leadership Development Survey Exhibit C – Changes over Time Exhibit D – JetBlue Airways & Organizational Development: Partners for Change Bibliography Cummings, G., Worley C.G., (2009). Organizational Development and Change. Ohio: South-Western Cengage Learning. Dennison consulting, (2007, Jun). JetBlue Airways & Organizational Development: Partners for Change. Retrieved from http://www.denisonconsulting.com/Libraries/Resources/CS-2007-JetBlue-System-Operations.sflb.ashx JetBlue Airways, (2011, June). JetBlue Awarded Seventh Consecutive Customer Satisfaction J.D. Power and Associates Honor. Retrieved from http://blog.jetblue.com/index.php/2011/06/08/jetblue-awarded-seventh-consecutive-customer-satisfaction-j-d-power-and-associates-honor/ Mitchell, R.C., (2006, July). Model of the Organization Development Process. Retrieved from http://www.csun.edu/~hfmgt001/odmodel.htm Kabra, R., (2006, September). Virgin Atlantic – Gap Analysis. Retrieved from http://www.managementparadise.com/forums/public-relations-management/6928-virgin-atlantic-gap-analysis.html Lunenberg, F. C., (2010, November). Organizational Development: Implementin g Planned Change. Retrieved from http://www.nationalforum.com/Electronic%20Journal%20Volumes/Lunenburg,%20Fred%20C.%20Organizational%20Development%20Implementing%20Planned%20Change%20IJMBA,%20V13%20N1%202010.pdf

What Is ‘Creativity’ and How Can It Be Assessed?

Creativity refers to intuitive solutions that are of genuine value. A characteristic seen as most desirable, linked to problem solving and expertise (Garnham and Oakhill,1994). Additionally, Weisberg(1993) believed intended originality is involved with creative thinking. Despite its difficulty to define, creativity has been studied in diverse disciplines, often in conjunction with intelligence testing. According to Mooney(1963), the study of creativity arises from 4 perspectives; creative people, creative processes, products of creativity and creative places.The psychometric approach attempts to predict creative achievement and identify the products of creativity. Several established tests have been administered to creative people, to explain differences between intelligence, as measured by IQ and creativity tests. Guilford(1956) derived a hypothesis regarding this difference, differentiating between convergent and divergent thinking. Convergent thinking seeks to find the correct ans wer to specific problems, a strategy for solving most well-defined problems.Conversely, divergent thinking requires flexibility and originality, leading to many possible solutions which aid solving ill-defined problems. Guilford identified the process of divergent thinking as important for creativity, since involving indirect and productive thinking. However, research has indicated only slight correlation between performance on divergent thinking tasks and other measures of creativity.Additionally, its mixes creativity with intelligence or originality therefore is difficult to establish. The autobiographic and biographic approaches focus on the products of creativity. Unlike above, assumptions that intelligence and creativity correlate are ignored, as they are based on observation. Wallas(1926) proposed a four stage account of creative insights. Beginning with; perception, preparatory work on a problem; incubation, internalisation of problem into the unconscious mind.Followed by the most crucial stage, inspiration, the solution begins to appear in conscious awareness, in the form of flash of insight. Intimation occurs, feelings of the solution about to emerge; sensitivity is crucial in order to avoid distraction. Finally, verification is when the solution is applied and elaborated, ensuring the problem is solved. Wallas considered creativity to be a legacy of the evolutionary process, allowing humans to adapt to rapidly changing environments. What Is ‘Creativity’ and How Can It Be Assessed? Creativity refers to intuitive solutions that are of genuine value. A characteristic seen as most desirable, linked to problem solving and expertise (Garnham and Oakhill,1994). Additionally, Weisberg(1993) believed intended originality is involved with creative thinking. Despite its difficulty to define, creativity has been studied in diverse disciplines, often in conjunction with intelligence testing. According to Mooney(1963), the study of creativity arises from 4 perspectives; creative people, creative processes, products of creativity and creative places.The psychometric approach attempts to predict creative achievement and identify the products of creativity. Several established tests have been administered to creative people, to explain differences between intelligence, as measured by IQ and creativity tests. Guilford(1956) derived a hypothesis regarding this difference, differentiating between convergent and divergent thinking. Convergent thinking seeks to find the correct ans wer to specific problems, a strategy for solving most well-defined problems.Conversely, divergent thinking requires flexibility and originality, leading to many possible solutions which aid solving ill-defined problems. Guilford identified the process of divergent thinking as important for creativity, since involving indirect and productive thinking. However, research has indicated only slight correlation between performance on divergent thinking tasks and other measures of creativity.Additionally, its mixes creativity with intelligence or originality therefore is difficult to establish. The autobiographic and biographic approaches focus on the products of creativity. Unlike above, assumptions that intelligence and creativity correlate are ignored, as they are based on observation. Wallas(1926) proposed a four stage account of creative insights. Beginning with; perception, preparatory work on a problem; incubation, internalisation of problem into the unconscious mind.Followed by the most crucial stage, inspiration, the solution begins to appear in conscious awareness, in the form of flash of insight. Intimation occurs, feelings of the solution about to emerge; sensitivity is crucial in order to avoid distraction. Finally, verification is when the solution is applied and elaborated, ensuring the problem is solved. Wallas considered creativity to be a legacy of the evolutionary process, allowing humans to adapt to rapidly changing environments.

The Epic of Gilgamesh Assignment Example | Topics and Well Written Essays - 1500 words

The Epic of Gilgamesh - Assignment Example There is always a kind of terror from being at the mercy of the whims of a person who may not always act rationally or for the best interests of those whose lives they have control over. Certainly in the case of Gilgamesh to the very notion of the existence of Enkidu has premised on Gilgamesh the flawed human and part god acted in ways that made his subjects suffer. It is in this kind of backdrop that the fears of Enkidu relating to death are founded. Thehas premise decreed that he must die, and there is no arguing with the gods once they have decided that he must die. This notwithstanding the fact that it was Gilgamesh after all who did the killings, and it was Enkidu who did warn Gilgamesh against going through with killing Humbaba. No, all these mitigating circumstances did not matter. What mattered to the gods was that someone should die and that in this case, they chose Enkidu to pay for the lives of the Bull of Heaven and of Humbaba (â€Å"The Epic of Gilgamesh†; Brown; SparkNotes; Annenberg Foundation; Hooker). This whimsical nature of the ways of the gods and of the way they arrived at Enkidu’s death sentence, however, is not the primary reason why Enkidu feared death. Sure he was bitter to the point of even regretting having crossed paths with the people who ultimately led him to his encounter and friendship with Gilgamesh, but this bitterness is something that is separate from what made him fearful about death. He was fearful of passing away primarily because of the visions that he had of death, grim and full of dark foreboding, and the opposite of the happiest days that he had known on earth. He feared death first and foremost because it was the end of all that he had lived for, and the beginning of what could be described as an eternal harrowing experience in a world that is bleak and devoid of sunshine, dark, a world of dust, as he described in the vision that he shared of life after death. The vision of death and what it was like cam e to him in a dream, that he shared to his friend Gilgamesh.

O rubor sanguinis by Hildegarde of Bingen Essay Example | Topics and Well Written Essays - 500 words

O rubor sanguinis by Hildegarde of Bingen - Essay Example This is   another   historical love masterpiece adapted from a poem written by the same artist. The song makes use of a number of artistic features of composition to create a rhythm to the song key among which include rhymes. The artist carefully selects words that sound similar in structuring the sentences in the song. The song is thus a composition of proses that are all rhythmic. This fuses seamlessly with the scanty beats of the time and even though the quality of production is low, the song remains a French masterpiece among lovers of music and history. Love is the oldest topic on which artists have composed lyrics and this old song attest to the same allusions (Langol, Lee, Thomas and Floyd 41).Ave Maria,† Josquin Desprez (France, 1455-1521) By the time of its production, many artists had taken to the trade and music was fast evolving. Josqui Desprez thus used a number of features in the song to ensure that it remained relevant to the society thousands of years after his death. The poor spelling and the different pronunciation of some of the French words portray just how old the song is. The song further employs the common features of the arts to develop rhymes and other forms of rhythms (Burgess 12). The artist uses beats sparingly which implies that the lyrics had an effective flow of rhythm. Furthermore, the artist had an advanced production skills and archiving tools, this retained the quality of his songs despite his long journeys throughout the European continent.   Pope Marcellus Mass,† Palestrina (Italy, 1525-1594)

Summary Coursework Example | Topics and Well Written Essays - 1750 words

Summary - Coursework Example As per the requirements of US GAAP and Securities and Exchange Commission, the income statement of PepsiCo shows the comparative financial performance of the company over last three years, i.e. 2009, 2010 and 2012. There is one extra ordinary item is also included with the head of â€Å"bottling equity income†. However, this item was of non-recurring nature such that it was present in the income statements of 2009 and 2010 but in 2011, this figure was not shown by the company. The requirement to show both basic and diluted earnings per share is also provided in the income statement of PepsiCo. There are few optional items also presented by the company in order to provide more meaningful picture of the company especially to its shareholders such as weighted average number of ordinary shares outstanding and dividend per share declared by PepsiCo over last three years. Contingencies Contingencies, is a specific type of liability under which account head is presented on the face o f the balance sheet but its amount is not showed. Generally, contingencies include those items the results of which can go either in favor or against the company such as lawsuits, long-term contractual obligations, commitments etc. However, contingencies are presented only when their respective amounts are probable and can be reliably estimated as well. PepsiCo has also provided contingencies on its balance sheet under the name of commitments and contingencies. There are different kinds of contingencies under which PepsiCo is obligated, such as non-cancelable commitments. These non-cancelable commitments include commitments for operating leases of building, purchasing agreements with the suppliers of sugar and sweeteners, oranges and its juices and related packaging material. Non-cancelable marketing agreements are also signed by PepsiCo mainly for its sports based marketing. There are some items, which have not been included under contingencies by PepsiCo such as bottler funding an d medical plan related liabilities for retirees. Bottler funding is that agreement which is negotiated by PepsiCo with its suppliers on yearly basis. Medical plan is not included because expected future cash outflows in this regard are not represented as long-term contractual obligations. Off-balance sheet transactions and items are also not included in the commitment and contingencies because PepsiCo has not made it its practice to include in its financial statements unless they constitute under the normal course of business of PepsiCo. INTANGIBLES Being a multi-national entity, PepsiCo has acquired different sorts of intangible assets such as brands, computer software, franchises, goodwill etc. The company has developed various criteria in order to value its intangibles, which are discussed below. Brands PepsiCo develops certain brands the cost of which is normally expensed out by the company in the year in which the brand is developed. Certain brands are acquired by PepsiCo such that their goodwill is recognized separately in the balance sheet. With respect to the life of brands, there are two types of brands i.e. brands with definite life and brands with indefinite life. PepsiCo has the specific brand valuation criteria, which it follows in order to assess the life of the brand. Generally, the brands with definite lives are amortized over a period ranging from 5 to 40 years are

Which trade theories can help us understand the distribution of car Essay

Which trade theories can help us understand the distribution of car production in the world economy - Essay Example Some of the characteristics of the automobile industry can be described as under. †¢ Automobile industry is highly capital and labour intensive. †¢ There are hundreds and thousands of components, which are outsourced from other ancillary industries. †¢ The big auto manufacturers do manufacture some of the parts but they cannot produce each and every part. They have to rely on other suppliers, which can give assured and quality supply consistently. †¢ Replacement of the parts is a huge and lucrative market. (The Industry Handbook: Automobiles) Current Economic Scenario World demand of the cars is now coming from the rapidly growing developing economies. The countries like China, India, and Brazil are growing at the average rate of 7-8 percent. China is registering even double digit growth rate for last several years. Such a high rate of growth creates a huge demand for automobiles in those markets. Automobile market is now driven through these new markets while the demand in the old traditional market of U.S. and Europe is more or less stagnating. (The Wall Street Journal- Auto Sales 2010) It will be pertinent to note that in 1960, companies like GM, Ford, and Chrysler sold almost 90% of the cars in the US market; currently their market share is about 47%. It can be deduced that most cars that Americans bought were not manufactured by the big three. (Manzi 2008)

Essay 3 Example | Topics and Well Written Essays - 250 words - 1

3 - Essay Example â€Å"Liberalism also holds that international politics can be a non-zero-sum game, that it is possible to have win-win situations in which gains of one or more countries do not have to come at the expense of others† (Rourke & Boyer 20). For example, the establishment of the United Nations was meant for all countries to cooperate for mutual gain with each other. Liberalism believes humans have a mutual bond that they can draw on to identify with and forge ties with people around the world. Realism sees that international politics is moved by an ever competitive agenda of self-interest among nations. Realists believe that the decisive dynamic among countries is a struggle for power in an effort by each to preserve or, preferably, improve its military security and economic welfare in competition with other countries (Rourke & Boyer 16). Realism views human beings as naturally divided by a form of national allegiance to their nation or to another focus of national identity such as cultural heritage or religious beliefs. A good example is Chancellor Otto von Bismarcks’s unification of Germany during the 19th century. Bismarck unified the once shattered German nations not for the sake of the spirit of unity, but to form a single and powerful imperial nation as a great power in Western

Film (movie) analysis paper Essay Example | Topics and Well Written Essays - 1000 words - 1

Film (movie) analysis paper - Essay Example As a designer, am responsible for the visual concept of a movie, a theater production or a television program. I realize a design style for sets, graphic, location, lighting, camera angle, costumes and carefully work with the film producer and director. One of the concepts used my designer is appointing and managing an art department, which includes construction and design team. A strong partnership is formed with a particular director with whom I work closely with. Designers tend to specialize in theater, television or film although there may be some overlap. In a case of a theater, production designers are also referred to us set designers or stage. As a production designer, my main work is to market my skills and experience, briefing and making contacts with agents. Some of the activities that am involved with include: reading scripts to identify a theme indicating a particular visual style. Analyzing a production brief that might be a written one or oral. Monitoring and planning design budget. Coming up with design ideas, make-ups, and costume design. During my childhood, I used to love new ideas and new things; a factor that is helping me in design production. Production design in shall we dance film is of a high quality. The choices of costumes use are in agreement with the theme of the movie. A good example is the dancing costume worn by the dancers in the movie. Graphic design is problem-solving through the use of image, space and visual communication. Being a graphic designer, one works under the directors supervision. One of the major responsibilities of a graphic designer is to ensure quality production of art, production of art assets and page layout in accordance with design documentation. Another work of a graphic designer is to understand the brand or a product and come up with art brief. Graphic design under a tight schedule and are supposed to deliver on the set deadlines. During my childhood, I was greatly

Employment Law Essay Example | Topics and Well Written Essays - 3000 words - 7

Employment Law - Essay Example 38). The Agency Workers Regulations 2010 is founded on the principle of equal treatment to agency workers, in comparison to employees. The entitlement to equal treatment is restricted to fundamental employment and working conditions, like rest breaks and pay and not to protection from unfair dismissal and other such statutory rights (Agency Worker Regulations 2010 – a missed opportunity?, 2010). In order to advice Erica, the Human Resource Director of the Cranford Computers Ltd, with regard to Shirley; the major issue to be considered is whether Shirley’s frequent absence from work, on health grounds, is permitted by the employment legislation. It is also to be examined, whether the Cranford Computers Ltd, is in breach of the provisions of the Health and Safety at Work etc. Act 1974. As an employee of Cranford Computers Ltd, for 2 years, Shirley is entitled to rights under the Employment Rights Act 1996. The time off rights of the Employment Protection Act 1975 (Employment Protection Act , 1975) were incorporated in the Employment Rights Act 1996. Some of these grant employees paid time off, whilst others permit unpaid time off. Section 50(4) of the Employment Rights Act 1996, specifies that the duration of time off and related conditions to be reasonable (Employment Rights Act , 1996). In our problem, Julie, who was one of Shirley’s colleagues covering her absences, had protested at having to shoulder Shirley’s duties frequently. Julie had also demanded additional remuneration for this work, entailing additional costs for the employer. Whilst taking decisions in respect of Shirley’s absence, these factors have to be taken into consideration by Cranford Computers Ltd. With regard to Julie, there is no legal entitlement for working overtime. Furthermore, there is no specification regarding overtime pay and the only requirement is that the average pay should not be less than the National Minimum Wage. However, no worker

Effective Speakers Essay Example for Free

Effective Speakers Essay President William Jefferson Clinton, the 42nd President of the United States is a prime example of what it means to be an effective speaker. Although George H. W. Bush and Bob Dole were highly qualified opponents in the 1992 and 1996 elections, it was Clinton’s presentation skills and ability to work an audience that earned him his back-to-back terms in office. President Clinton â€Å"owned the room† from the beginning of his first presidential debate. Upon being asked his first question, Clinton walked up to the lady seeking answers, squared his shoulders toward her, looked her straight in the eye, and asked her to repeat her name. As soon as she responded with her name, Clinton repeated her name back to her and answered her question passionately and confidently. (Koegel, 2007, p. 06-07). Effective speakers can walk into a room, take the audience by surprise, and deliver a presentation that is both passionate and natural. A presenter does not have to be perfect, nor does the audience expect him or her to be so. According to Henninger (2010), making a mistake, forgetting a segment of your speech, or falling speechless for a moment is okay as long as your presentation has value. An effective speaker knows how to avoid gestures and facial expressions that point out his or her mistakes. Public speaking skills are not inherited. It is a talent and a technique that has become second hand to a speaker through a great deal of practice. Can anyone be an effective speaker? The answer to this question is yes; with sufficient knowledge, tools, and practice, anyone can stand up and â€Å"own the room. † Be Organized An exceptional presenter is one who is organized and an organized presentation is one that has a developed structure. The average human being has a very small attention span; therefore a speaker’s best speech is one that is short and to the point. At most, a good presentation only needs two or three main points. That’s really all the audience wants to hear anyway (Henninger, 2010). The audience is also more obligated to listen to a presenter who looks organized. First impressions are crucial when a presenter is trying to sell his or her ideas, services, or products. Thirty seconds of floundering before the audience can send a negative signal that suggests that the presenter is unprepared and can also create question as to whether or not the presenter is even confident in what it is he or she is trying to promote (Koegel, 2007, p. 45-46). A speaker only gets one impression, so he or she should strive to make it a positive one by looking and being organized. Speak Passionately A presenter must be passionate about his or her topic in order for the presentation to be persuasive. If a presenter is not passionate about the topic, then why should the audience even care about it? Many presenters are guilty of delivering lengthy presentations that painstakingly reinforce their topic. According to communication experts, the time on a presentation should be slimmed down and the energy should be boosted up (Layman, 2011). A presenter should be aware of his or her voice when delivering a speech. If one’s tone is droning and monotone, then the presenter can likely expect to look out into an audience that is either asleep or captivated with something other than the presentation on point. Speak up, speak from the heart, and speak with conviction. In keeping with Koegel (2007), a presenter’s voice is an outward expression of his or her passion. Engage the Audience A powerful speaker is one who can engage his or her audience. People do not particularly care to sit silently through an exhaustive presentation. Most audiences want to participate and be a part of it. One way to engage with the audience is to encourage audience participation. Meet with the audience before the presentation, learn a few of their names, and listen to comments that are being made. When delivering the presentation, the presenter can address these comments and call on audience members by name. Addressing the audience’s issues and demonstrating that time was taken to know them by name builds a relationship with the audience. It is significantly important to make eye contact with the audience as well. By looking people in the eye, a presenter enhances two-way communication as well as encourages and establishes trust and a congenial give and take relationship (Downey, 2011). Many speakers have been given the advice at one time or another to find an inanimate object, such as the wall in the back of the room, and focus in on it when delivering a presentation. By looking over the audience, the presenter can alleviate the anxiety that he or she may be experiencing, correct? Unfortunately, the wall in the back of the room is not going to be the one making the business decisions that day. The audience makes the decisions and if a speaker cannot talk to the audience, then the audience will more than likely seek business with someone who can. Act Natural An exceptional speaker always appears natural. If the speaker looks confidant and relaxed, then the audience will be relaxed. A presenter should stray from giving formal presentations overflowing with facts and statistics; try leaning towards a style that is more conversational, engaging, and full of illustrative stories and current events that relate to one’s topic. Telling a story or beginning a presentation with an anecdote is a good way to break the ice, ease a presenter’s anxiety, and engage the audience at the same time because telling stories is something that comes naturally to humans. However, be sure that the story or anecdote flows with the topic on point. An effective presentation should not sound scripted. Writing out the presentation is okay, but the speaker must then fight the temptation to read it word for word. The written word does not flow nor does it have the same approach as the spoken word. If a presenter feels obligated to write out his or her presentation and follow scripts, then he or she should be sure to lose the official tone and write in the manner that he or she speaks (Koegel, 2007, p. 122). Understand the Audience An effective speaker is one who can connect with his or her audience. According to Koegel (2007), understanding the business, issues, and concerns of the audience is an excellent way to achieve this goal. Before pitching a sales presentation, a presenter should research and thoroughly understand his audience. There are a number of ways one can achieve this, such as researching the company’s website to understand a firm’s morals, beliefs and objectives or another option would be to speak with employees within the organization prior to a meeting. As you present, you should look for opportunities to add value. Researching and understanding your audience is imperative and can present opportunities in which value can be added. An organization is more likely to listen and do business with a speaker who has demonstrated his or her knowledge of the company more so than a salesperson whose only preference is to acquire another sale. Once a speaker becomes familiar with the wants and needs of the audience, the presentation becomes much easier to craft (Mackay, 2011). Practice to Improve Humans are creatures of habit. The human body seeks comfort when placed in an uncomfortable situation. An example of this can be putting one’s hands in his or her pockets or looking down towards the floor. These minute gestures speak on behalf of the presenter and inform the audience that the speaker is uneasy about something. Without practice, a speaker cannot improve on these habits. There are many opportunities during the day to put into practice various speaking techniques. These skills should be practiced during one’s daily routine and not in â€Å"live† win-or-lose situations (Koegel, 2007, p. 6). If a speaker is in need of further assistance, he or she can hire a presentation coach. Effective speaking is not something one inherits at birth; it is a talent that is achieved through hard work and consistent practice. There is no reason to feel ashamed for asking for external help. Baseball great Hank Aaron batted cross handed until a batting coach corrected his style that led him to break Babe Ruth’s home run record. To Aaron and his colleagues, his hitting style before was satisfactory, yet it is often easier and beneficial to receive constructive criticism from outsiders instead of one’s own employees or colleagues (Porro, 2011). The point of this story is that even when someone is good at something already, that person is still not perfect. Practice, whether it is on one’s own time or through the assistance of a presentation coach, may not make a presenter a perfect speaker, but it opens the door for improvement and will make delivering a speech second nature to the presenter. By allowing one’s self to practice these techniques, it is then that the speaker becomes effective.

Tristan Bernards Im Going Essay Example for Free

Tristan Bernards Im Going Essay According to The Hutchinson Unabridged Encyclopedia literature is, â€Å"Words set apart in some way from ordinary everyday communication. In the ancient oral traditions, before stories and poems were written down, literature had a mainly public function mythic and religious. As literary works came to be preserved in writing, and, eventually, printed, their role became more private, serving as a vehicle for the exploration and expression of emotion and the human situation. † Literature enables us to develop our minds analytically and promotes open minds. We can see the world through the eyes of different writers from different cultures and in turn learn to better handle certain scenarios in our own lives. It allows the reader to escape to a different world temporarily. In Tristan Bernard’s I’m Going! , it shines a light on an issue that is true with many couples all over the world and in all times. I liked it for the fact that is like a genre of comedies with a social message. This play is relatable to many people in the world. Unlike other works in our textbook, this play seems to have a specific issue that many couples relate to, lack of communication. In this paper, I will critique parts of this works using the reader’s response approach, the lacks of communication brought upon by the main characters and support it with evidence. I always understood the fact that we humans are essentially the same everywhere in the world. We have similar ambitions and dreams. We want and hope for mostly the same things for our families and us. I was intrigued by Bernard’s play, I’m Going! As it shows us clearly how not only couples dynamics are similar but even that most couples mistakes and arguments are similar as well. In this case, the lack of communication comes across in every point made by Henri and Jeanne. It shows us a satirical look on how communication should be effective and the misunderstandings that keep occurring with this couple. Their ineffective communication could lead to a horrible life and a game of cat and mouse that seems endless. (Clugston, 2010) I have seen many Henris’ and Jeannes’ throughout my growing up and the solution seemed always to be clear to all, except to the couple in question. In the play, Henri would never admit his obsession and addictions to his wife Jeanne. Due to the nature of their relationship, it seems his pride won’t let him open up to his partner. Instead, he tries to keep a persona that is much stronger and able than he is. Jeanne, on the other hand, does not have a clue how to persuade her husband to spend more time with her as well as abandon the habit of gambling and going to the races so often. They clearly avoid the subject until it’s time for the race again. Jeanne exhibits some fear of her husband, as well as not knowing what to do, when Henri states any excuse to have an argument avoiding the true problem. He states all the fake issues and fake reasons†¦Jeanne’s fast walk, the financial cost of her joining him to watch the races, and even the weather, all in an attempt to persuade Jeanne not to go with him. On the other hand, Jeanne does not seem to know how to face her husband or convince him reasonably why he should not go to the races anymore. She tries delicately to make it about her and his lack of effort to spend time with her. The reality is that Henri needs time for himself like everybody and needs to quit these races as a responsible head of family should know. On line 157 of I’m Going, Henri shows that us that he does love his wife but that he also is trying to outsmart her by saying just enough to keep her quiet on the matters at hand so he can enjoy the races with no consequences at home or on his own conscience. (Clugston, 2010) I like this play and the subject matter brought up. I did wish, however, to see more comedic lines to make the point even stronger. Lack of communication could be the demise of any couple in the long term and that message could have been even more emphasized. I believe this play pointed at one of the most dangerous issues couples go through in all times and places. This play reinforces the importance of communication and the importance of opening up to your other half and partner in life is a necessity. Since the first chapter, our textbook has asked us to â€Å"connect† with literature. It was asked of us to find a personal link to a story, poem or play. While examining I’m Going, I chose the reader response approach. This approach encourages, through the use of specific prompts, the readers to have personal interactions with the text, personal experiences and prior knowledge. (Kelly, 1989) This comedy uses the imagination and humor in a very smart way. It forces us to open our mind and heart to an issue that not all couples are even able to pin point. Humor can educate us about very serious matters that other types of art, schools or even life experiences may not be able to get through. With Henri and Jeanne’s ineffective communication, it brings to light other issues instead of the one at hand. They focus on other issues but if they focused on communication, they may be able to repair their relationship. Without acknowledgement of the true issue, only time can tell how long they can make it last.

Reflecting On Personal Experience Breaking From Nursing Duties Nursing Essay

Reflecting On Personal Experience Breaking From Nursing Duties Nursing Essay Gibbs reflective cycle is really useful in making us think through all the phases of an activity or an experience that we had. It really helps in analyzing the event. As a practitioner and also more than that being a human being we all remember the event that really did not go well. We must not be too hard or too restricted about ourselves. The Evaluation phase will make us think about the positive and negative things and also about the areas for improvement. Reflective practice is connected with learning from understanding and is viewed as an significant approach for health professionals who hold close life-long learning. The act of reflection is seen as a way of encouraging the development of independent, competent and self-governing professionals Appealing in reflective training is allied with development in the excellence of care, motivating individual and professional growth, and concluding the gap between theory and practice. This encourages a clear explanation of the circumsta nces, investigation of feelings, evaluation of the occurrence, and analysis to understand how we will respond if again such situation arises. This type of reflection studies is very important and they really help to analyze our experiences and also enable us to cope with the patients in a good manner in the future. Through this study i have gained some professional knowledge and it helped me to set some personal goals on my own and rest in my professional life i can work keeping all these things in mind. The two main areas of focus are to make an effective communication with the patient and also try to keep a good and healthy relation with the patient. Description: In this part am going to explain about n situation that has taken place during my clinical placement in India. I got the duty in the cardiac ward and duty was going on smooth. Personally am an individual who cares my patient more and listen to their problems. One day a 55 years old man named A was admitted in the clinic because for undergoing bypass surgery. All the details were collected and he was admitted in a ward. He was given dress and was then instructed to be on the bed and take rest. The time was around 4 pm and I went for tea break. When i came back I was really shocked. The person was having mental disability and he fell down from the bed. Suddenly bleeding hematoma occurred and the patient was transferred to Coronary Care unit (CCU). He was in CCU for two days and after that he met with death. This event was really shocking to me and it was a worst day in my life. I could not sleep well because it was ma carelessness which caused the death of a person. I would never leave him alone in his bed especially when there was no one with him. At that time there were no relatives with him and I went for tea break. A minor mistake in my duty caused the death of a person. The main goal of a nurse is to care his patient and I did a opposing action even though it was not purposely. Feelings: It is one of the unforgettable events in my life which I always remember. I really felt so bad and depressed at that time and when I saw his wife my degree of depression again escalated. Even when he was admitted in the CCU I expected that he will survive and I was daily praying for that and even my family did the same thing. It was completely the mistake of staff which caused the death of that child. During the time when he was in CCU I was with his wife all the time and even I felt her as my mother. She was so tired and I bought food and drinks for her and when she refused to have that I was feeding her. I was crying in my mind because if i had done my duty without any faults she would not have lost her husband and their children will have their father. After this particular even am always attentive in my duty and will not allow any minor error to occur in my duty and I always try to be punctual. Evaluation: Evaluating this particular event I can understand the worst thing I did was I went for tea break when no one was with him. According to the hospital rules we were instructed to take the vulnerable consent of the admitted person of he is above six years. I forgot that procedure and that person had mental disorder. The person with mental disorders is usually tied over to the bed and I forgot that formality. It was the careless thing I did in my life. As a result of that he fell down from the bed and his head hit the floor and sudden bleeding occurred. It made me so depressed and only the care and concern I gave to his wife and children relaxed up to a small extent and I went through a bad situation in my life Analysis: The moral I learned out of this bad event is that doing the duty without a chance of minor gap is so essential or even else it can result in some serious issues. The problem was that I forgot to take the consent of the person and I left him alone. Another alternative for me to go for the tea break was to tell somebody else to take care of him until I come back. I forgot to do everything and did not take serious care for that person. Afterwards I am very strict in my duties and always talk to my patients and their relatives and try to understand their problem. Communication has a great role in building a relationship. Conclusion: I could conclude that I understood the significance of communication with the patient such as talking with them and their relatives, paying concern for them, trying to have a in depth knowledge about the patient and try not to make any minor faults in the duties. Actually helping his wife and children was a good experience for me who actually defines the nursing job and it really helped me to relax. Even though they were able to charge case against me they did not do that because of my care, compassion, and support for them. Action Plan: My action plan for the in the future when similar event occurs is that I will care the patient to my best and will talk with them freely and try my level best to understand their problem and help them. The strength of a relation lies in proper communication between the patient and the nurse and it is very important for nurse because they are closer to the patient. According to the nurses they define healing as caring the patient as proper care is better than medicine in some cases. One of the main goals of the health care worker is to provide the best care for my patients. In order to build a good relationship with the patient proper communication with them is very essential and it must be continuous in nature also. Another action plan I would like to add to this is that to understand the disability of the patients for example, problems such as deafness, mental disability, blindness and so more care can be given to them. Another important point is that a nurse should be lenient and m ust withstand any behaviour from the patient and should never misbehave with their patients. In this report I have described my clinic experience using the Gibbs reflective model and also doing this reflective study help us to remember things in an easy way because practical knowledge is better than theoretical knowledge. In this Reflective study I narrated my experience using the Gibbs frame work model.

Historical Background To Animal Farm :: Animal Farm Essays

Karl Marx was a German scholar who lived in the nineteenth century. He spent most of his life studying, thinking and writing about history and economics. A many years of study, much of it spent in England, he believed that he understood more deeply than anyone who had ever lived before him why there is injustice in the world.He said that all injustice and inequality is a result of one underlying conflict in society. He called it a 'class struggle', that is, a conflict bet the class of people who can afford to own money- producing businesses, whom he called 'capitalists' or 'the bourgeosie', and the class of people who do not surplus money to buy businesses and who are therefore forced to work for wage whom he called 'workers'.Marx said that, because it was always in the economic interest of capita to take advantage of or 'exploit' workers, nothing could persuade capitalists change their ways. In other words, peaceful progess toward equality and socia justice was impossible. The only way to establish justice, he said, was for t workers to overthrow the capitalists by means of violent revolution. He urged workers around the world to revolt against their rulers. "Workers of the worl unite!" he wrote. "You have nothing to lose but your chains."Another thing Marx taught was that organized religion, the churches, help capitalists to keep the workers quiet and obedient. Religion, according to Mar 'the opiate of the masses'. The church tells working people to forget about th injustice they meet in their lives and to think instead of how wonderful it wi in the after- life when they go to heaven.Marx, with his colleague, Engels, spread his ideas in two famous books, Capital' and 'The Communist Manifesto'.In the early years of the twentieth century, Russia was ready for the ide Marx. The Russian people were extremely discontented with their ruler, Tsar Nicholas II, who had little interest in governing and was neglecting the count badly. Making conditions even more miserable for the people were the hardships the First World War and a particularly cold winter.By 1917, the Russian people were desperate enough to accept a revolution. fact, they got two for the price of one, the first in March when the Tsar was deposed and a provisional government was set up. Then in November a political called the Bolsheviks led a further rebellion which ousted the provisional government.

Supremacist Ideologies in Joseph Conrads Heart of Darkness Essay

Supremacist Ideologies in Heart of Darkness Joseph Conrad's Heart of Darkness colludes with the ethnocentric attitude of Europeans towards the native people of Africa. At the turn of the century, European imperialism was viewed as "a crusade worthy of this century of progress" by King Leopold of Belgium. Although Conrad was critical of imperialism, his novella reveals to the reader an undeniable Victorian provenance. It endorses cultural myths of the period and reinforces the dominant ideology of the British gentleman. Its Victorian provenance is revealed in the representation of race, which is constructed through the character Marlow. His powerful narrative viewpoint reinforces what Chinua Achebe called Europe's "comforting myths" about Africa and Africans. The text consistently constructs black people as 'other'. This is achieved primarily by Marlow, who acts to construct the natives from the vantage point of the British gentleman. When he "looked at them", he searched not only for their "impulses, motives, capacities" but also for restraint, a value that he champions throughout the retelling of his story. When he can't find it, he remarks "Restraint? What possible restraint?" Marlow's first encounter with the natives is at the Outer Station, where his ambivalence towards them is foregrounded by his obsession with the miraculously efficient first-class agent. The natives are effectively dehumanised because they are presented as nothing more than "black shadows" and "acute angles"; and Marlow is far more interested in the fact that the accountant kept his books in "apple-pie order" than with the dying black men outside. Similarly, when Marlow stumbles across "a middle-aged negro, with a bullet-hole in the... ...t inexorably associates the continent and its people with darkness. We have the natives described as "black shapes", "strings of dusty niggers" and "a whirl of black limbs". This imagery also often associates Africans with supernatural evil. Near the Inner Station: "A black figure stood up, strode on long black legs, waving long black arms, across the glow. It had horns... some sorcerer, some witch-man, no doubt; it looked fiend-like enough" The African landscape is not only culpable for Kurtz's wrongs, but it is also a place of darkness and of evil, a place of paganism, with "the throb of drums, the drone of weird incantations"; a place of "lurking death", cannibalism, disease and insanity - all of Marlow's reality is filtered through the European consciousness, and all of his narrative serves to endorse European supremacist ideologies.

measles :: essays research papers

Measles Virus   Ã‚  Ã‚  Ã‚  Ã‚  In the 1800’s the measles was a very dangerous disease, and when people who come in contact with it will die, if they have never been exposed to the virus before. The measles is transmitted through the air. The way that the virus is transmitted is that infected droplets are released by coughing, sneezing, and by talking. When the infected droplets that contain the measles are in the air, they are taken into the body through the mouth, nose and eyes of the potential person that could get the virus. People with low respiratory tract, which is the lungs and bronchi, are more likely to get the infection. During the next two to four days after the infection penetrates the body, the measles virus replicates in the respiratory cells and then spreads to the draining lymph nodes, where it reproduces again. Then it moves into the blood stream, carried by the white blood cells. This results in the virus being carried all over the body, which leads to infecting other p laces inside the body. During this time, the infected person feels fine and the measles infection and incubation stages are very unnoticeable. The next stage of the measles happens after eight to twelve days. The infected person has symptoms of fever, weakness and loss of appetite. Coughing and running of the eyes and nose are also seen. Now the infection is spreading all over the tissues through out the body. They also trigger the body’s immune system, which causes the symptoms. When the measles virus infects the immune system and interacts with the antibodies and T cells, a measles rash begins on the face and very quickly spreads to the body, arms and legs. The fever and cough become more intense after the fifth day. The rash turns into 3-4 mm red maculopapular lesions, which are flat and slightly raised. Pretty much this virus starts on the face, behind the ears, and moves downward all over the body. After awhile the rash begins to disappear, but the immune system is still weak. Making people who were infected with the measles more prone to other infections, making the immune system more susceptible to become infected, which in the early days of the measles caused many deaths.   Ã‚  Ã‚  Ã‚  Ã‚  With the growth of medical technology and research, a measles vaccine was produced. It is given to children before the age of four, and the measles infection is on the decline.

Australian Wine Industry Report

————————————————- ————————————————- Global and International Business Contexts Australian Wine Industry Report Word court: 2690 TABLE OF CONTENTS Chapters 1. Introduction 1. 1 Company background and brand concept 1. 2 Importance of Diversity and cultural different between European & Australia 1. 3 Develop a model and factors of buying behavior between European & Australia 2. Porter’s National Diamond model 2. 1 Factor Conditions 2. Home Demand Conditions 2. 3 Related and Supporting Industries 2. 4 Firm Strategy, Structure, and Rivalry 3. Strategic evaluation between European & Australia 3. 1. Measurable 3. 2. Accessible 3. 3. Substantial 3. 4. Actionable 4. SWOT analysis between European & Australia 4. 1. Product & packaging 4. 2. Price level 4. 3. Place (d istribution) 4. 4. Communication 4. 5. Opportunities and threats 4. 6 Economic conditions 4. 7 Political condition 4. 8 Socio-cultural conditions. 4. 9 Summary of survey Findings . Conclusion and financial recommendation 6. Reference 1. Introduction: After the discussion that related to managing globalization, diversity, globalization for business studies, the following can be the consolidation of my view that could be addressed. Globalization presents the free flow of technology and human resources across the world and national boundaries and spends of information technology, media as well as changing the world economic, training practices, competitive business environment. An increasing newcomers to the Australia workforce, globalization makes national culture strategic more complete, and need to be managed that came from populations that have been under-served in the past because of racial, ethnic, gender, or cultural differences. Social trends in Australia indicate that today's minority groups demand respect and equal treatment in mainstream institutions. I have indicated that business in the world organization, which can adjust their business strategies in our company for the changing demographic trend in Australia, should be successful firms in the future with increasing globalization. When firms in the world are seeking for the adjustable capability, as well as great globalization practice and training practice skills of HRM, they may look for the concept –managing diversity, culture, globalization, investment skills which is brought by Kandola and Fullerton (1998). In practicing managing diversity, spending aspects of HRM organizations strategic and investment are not using the traditional ones anymore. They should be cooperating with others such as sex, balancing of the global trends in human resource management, challenges arising from globalization, human resources management practice in the 21st century, to create organizational more effectiveness in wine industrialized. In our organization, it must manage and train this increasingly diverse workforce. HRM includes organization behavior activities are successful across cultures will depend on the manager’s abilities to understand the value on practice human resource management such as motivation, job satisfaction, the important of work. It also depends on working effectively with other people. They also learn by understanding and appreciating differences in values in different national borders. Individuals and globalization tend to develop cross-cultural communication skills and stronger leadership abilities in diverse situations. Thus, it is also promoted to achieve the organization goals. In general, l agree with Kandola (1995) summarize that similar demographic changes in Australia. Globalization requires attention to more than conducting business across national borders but also entails expending competition for almost every type of organization presenting management with the diverse cultural settings (Edwards, 2006) The change is related to the workforce such as sex, ethnic minorities, and age thinking global, decentralization, planned, differentiation, change, delegation, competition. Therefore, demographic and globalization trends have created to expand the labor power and increased international of markets. He points out that, all around the world‘s organizations will have to deal with managing diversity globalization not just in their countries. America’s workforce has highly concern over how cooperation can best manage their human resources such as motivation, training in increasing diversity environment. Therefore, this paper is direct toward what is the different between equal opportunities and managing Diversity, what is globalization’s consequence for industries, HRM in international’s values and organization behavior. Besides, it reflects that how it can link to change between European and australia. This paper not only direct toward how an organization can expand its international business opportunity and globalization, but also get the analysis how an company create new environment to richer solute their problem which with the advent of globalization between European and Australia. 1. 1 Company background and brand concept Chateau Lafite, On 8 August 1868, which was under public sale as part of the Ignace-Joseph Vanlerberghe succession Chateau Lafite Rothschild for the preceding period. Just 3 months after the purchase, Baron James passed away, and Lafite became the joint property of his three sons: Alphonse, Gustave and Edmond. The estate then included 74 hectares of vineyards Nowadays, the company believes that Australia is the important market target and wants to expend their market share. 1. 2 Importance of Diversity and cultural different between European and Australia While Chateau Lafite adds diversity and facing cultural different in their market when it want to expand to Australia, they will found the skills and potential of their products and employees. Managing diversity and cultural different is said to contribute to organizational success (Gardenswartz & Rowe, 1998). It is also contended that it enables the best talent to be retained clients (Ross & Schneider, 1992) and enables more creativity to giving our fresh clients (McNerney, 1994). In addition it is suggested that a managing diversity and cultural different approach ensures business survival through resilience and flexibility (Gardenswartz & Rowe, 1998), reducing costs and increasing profit (Kandola, 1995) and improving customer service and sales to fresh clients (Kandola, 1995). Some benefits models that are associated with a managing diversity and different cultural approach, such as increased morale of our customers, having a competitive edge are difficult to prove (Kandola & Fullerton, 1994). Moreover, the emphasis placed on the role of line managers, and the practicability of such responsibility has been questioned (McDougall, 1998). In addition, the potential disparity between espoused organizational rhetoric on managing diversity and different cultural and the reality of organizational practices in key marketing segmentations areas (McKay & Maxwell, 1998) has been highlighted. Anderson and Metcalf (2003) examined ‘the evidence and analyzed a range of academic studies on the business benefits of diversity and different cultural and their conclusions indicate that narrow studies on the business benefits definition, organizational goal and operational contexts make it difficult to draw reliable conclusion from these studies’. The point to the complexity of the evidence of business enefits, contending that there are many types of diversity- social category: age, race, and gender, and argue that more satisfaction products are needed to identify causal links between the management of diversity and the outcomes for the profit of the Chateau Lafite. The external business environment is changing and organizations need to maximize the contribution of market target clients of Chateau Lafite in the product lines to retain competitive advantage. Customer focus In general, customer focus is about age-neutral polices at Aberdeen City Council, it encouraged a pplication from all age groups, dive positive feeling to customers. Chateau Lafite extend the customers base because it provided employment opportunities for more that 100 disabled people for training and improving store access. Business process improvements It is business process improvements. Chateau Lafite changed their approach to retain old clients, they can produce flexible product such as party box, they can have support clients awareness and increased development product-lines opportunity, resulting in an increase in the over 40s who choose to remain. Innovation and learning It is innovation and learning. It is innovation and learning. BP implemented a Mutual Mentoring Programme which paired senior executive with junior executives who are different to them. Murray(2004) explained: the pairings are designed to foster understanding between people of different gender and backgrounds so, she goes on to state that BP reports that ‘it has proved motivating for both junior and senior staff but the sharing is improved communications and decision asking. ’ Those give the many difficulties develop of business case for diversity, it could be the clanked scorecard framework may be the way to move the debate forward. 1. Develop a model and factors of buying behavior between European and Australia One form of factors is the division between market and business marketing. Chateau Lafite can be grouped in many ways based on geographic factors which are countries, regions, cities; Behavioral factors which are purchase occasions, benefits market share. Chateau Lafite using Market segmentation may therefore be defined as the process of dividing of a market into distinct and increasingly homogeneous subgroups of customers in the several zones, where any subgroup can be selected as a target market to be met with a distinct marketing mix. Chateau Lafite can use Market segmentation based on the recognition that every market has potential buyers in china with different needs and different buying behavior. It may be grouped into segment and a different marketing approach will be taken by an organization for each market segment In business market, no one will satisfy all customers of theirs want and needs and taste. Each segment of the market offers a somewhat different opportunity. So, the marketers is need to attend to the needs of different clients of different market segment is in a better position to spot and compare the marketing opportunities. Chateau Lafite‘s market consists of widely different groups of consumers, but each group consists of people or organizations with common needs. 2. Segmentation buyer The total cost has several ways to segment a market. Firm Chateau Lafite has to think different segmentation variables, alone or combine. The major segment ways are geographic the locations, demographic, psychographic, and behavioral variables. Firstly, the locations geographic segmentation means that the market was divided into different geographical units for example, nations, states, cities, neighborhood, and regions. Chateau Lafite may make decision to operate in one or more geographical areas. They also need to operate in all areas and pay attention to culture, needs, wants, demands of the different geographical. In world region, Chateau Lafite has always made excellent winemaking and savoir-vivre an integral part of their legacy. Several generations of exceptional individuals have, over the centuries, worked toward a high principle: discovering soils with strong potential, and then producing the finest product possible. Secondly, psychographic segmentation which divides buyers into different based, such as social class, lifestyle, or personality characteristics. Marketer need to often segment their markets by customer lifestyles. Secondly, psychographic segmentation which divides buyers into different based, such as social class, lifestyle, or personality characteristics. Marketer need to often segment their markets by customer lifestyles. Social class. Company analysis of customers into socio-economic grouping. These grouping appear to provide reliable indicators of different consumer attitudes and needs for wide range of production. Life styles. Differences in personality, activities, interest, and opinions may be condensed. Company will be dividing the lifestyle dimensions into four parts. Lifestyle dimensions activitiesinterestopinionsdemographics workfamilythemselvesage entertainmentrecreationeconomicFamily size Social eventscommunitybusinessoccupation Personality, this includes the usage rate of the product by the buyers, whether purchase the service will be on impulse, customer loyalty, the sensitivity of the consumer to marketing mix factors, price, quality, sales promotion. Skin Food always has much promotion on showroom. Chateau Lafite’s innovative value-added services and marketing strategies have become the favorites of the young and young at heart. Besides, behavioral segmentation meant that it divides buyers into group based on their knowledge, attitudes, uses, or responses. This includes the usage rate of the product by the buyers, whether purchase the service will be on impulse, customer loyalty, the sensitivity of the consumer to marketing mix factors, price, quality, sales promotion. Occasion. Customers can be group when they want to purchased the product, they can get the product near themselves. So, Chateau Lafite’s firm needs to have regular occasion. Benefit. Benefit segmentation need to find the major benefits people look for in the product class, those people look for each benefit, and the major brand that deliver each benefit. So, Chateau Lafite’s product is selling the economic price fee of the makeup. Their product has good quality. In good service after the buyer buy it. They have personal customer service department. Is the customer has problems, there is a website and have customer service to help the consumers. Loyalty. A market also cab be segment by consumer’s loyalty. By studying loyal buyer, we need to know the buyer‘s interest, needs, behavior. So, Chateau Lafite’s product promotes the size are light-weight and to help to attract tourists Advertising strategy for Chateau Lafite Advertising and direct marketing are the two elements of a firm’s promotional mix with which consumers are most familiar. Advertising consists of messages paid for by an identified sponsor and transmitted through a mass-communication medium such as television, radio, or newspapers. Direct marketing is defined by the Direct Marketing Association as distributing promotional materials directly to a consumer or business recipient for the purpose of generating (1) a response in the form of an order, (2) a request for further information, or (3) a visit to a store or other place of business for purchase of a specific product or service. All forms of advertising and direct marketing have three objectives: to create product awareness, to create and maintain the image of a product, and to stimulate consumer demand. Advertising and direct marketing are also the promotional approaches that best reach mass audiences quickly at a relatively low per-person cost. But, to be effective, your messages must be persuasive, stand out from the competition’s, and motivate your target audience—a lofty goal considering that the average china resident is exposed to roughly 250 ads every day. Sales promotion for Chateau Lafite It includes a wide range of events and activities designed to stimulate immediate interest in and encourage the purchase of your product or service, is the fourth element of the promotional mix. The impact of sales promotion activities is often short term; thus, sales promotions are not as effective as advertising or personal selling in building long-term brand preference. Sales promotion consists of two basic categories: consumer promotion and trade promotion. We will use trade promotion Public relation strategy for Chateau Lafite Public relations encompasses all the non-sales communications that businesses have with their many stakeholders—communities, investors, industry analysts, government agencies and officials, and the news media. Chateau Lafite rely on public relations to build a favorable corporate image and foster positive relations with these groups. Two standard public relations tools are the news release and the news conference. A news release is a short memo sent to the media covering topics that are of potential news interest; a video news release is a brief video clip sent to television stations. Companies use news releases to get favorable news coverage about themselves and their products. When a business has significant news to announce, it will often arrange a news conference. Both tools are used when the company’s news is of widespread interest, when products need to be demonstrated, or when company officials want to be available to answer questions from the media. Personal selling strategy for Chateau Lafite Personal selling is the interpersonal aspect of the promotional mix. It involves person-to-person presentation—face-to-face, by phone, or by interactive media such as Web TV’s video conferencing or customized websites—for the purpose of making sales and building customer relationships. Many salespeople follow a carefully planned seven-step process from start to finish: 1. Prospecting. Finding and qualifying potential buyers of the product or service. 2. Preparing. Considering various options for approaching the prospect and preparing for the sales call. 3. Approaching. Contacting the prospect, getting his or her attention, and building interest in the product or service. 4. Presenting. Communicating a message that persuades a prospect to buy. 5. Handling objections. Countering the buyer’s objections to purchasing a product or service with convincing claims. . Closing. Asking the prospect to buy the product. 7. Following up. Checking customer satisfaction following the sale and building goodwill. All the DBR teams: Humbleness in learning: it takes time to make the soil excellent. Fine wines are the fruit of years of toil High quality standards: the meticulous respect of quality by using best practices, and the constant desire to improve these practices. Direc t marketing strategy for Chateau Lafite The most popular direct marketing vehicles are direct mail, targeted e-mail, telemarketing, and the Internet. †¢Direct mail. This form of direct marketing includes catalogs, brochures, videotapes, disks, and other promotional materials delivered through the china Postal Service and private carriers. †¢Target e-mail. Increasingly, companies are sending e-mails to highly targeted lists of prospects. This technique works much the same way as offline direct marketing campaigns. †¢Telemarketing. Telemarketing is a low-cost way to efficiently reach many people. But because it can be intrusive, several states have enacted legislation to restrict telemarketing activities. 2. Porter’s National Diamond model 2. 1 Factor Conditions These factors can be grouped into labor power, cost of labor, commitment, qualification level, knowledge resources, capital resources, and infrastructure. They also include factors like quality of research on universities, deregulation of labor markets, or liquidity of national stock markets. These national factors often provide main advantages, which are subsequently built upon. Each country has its own particular set of factor conditions; hence, in European will develop those industries for which the particular set of factor conditions is optimal. Porter points out that these factors are not necessarily nature-made or inherited. They may develop and change. Political initiatives, technological progress or socio-cultural changes, for instance, Technology replacement, technology change rapidly in recent years, Chateau Lafite must need to be constantly in touch with latest technology to help them provide best service possible. New challenge, European company can enter into market by cooperate with licensed company. Recently, it had developed a new brand, it is an important threat created in the market. 2. 2 Home Demand Conditions The factors are the state of home demand for products and services produced in European. Home demand conditions influence the shaping of particular factor conditions. They have impact on the pace and direction of innovation and product development. According to Porter, home demand is determined by three major characteristics: their mixture (the mix of customers needs and wants), their scope and growth rate, and the mechanisms that transmit domestic preferences to foreign markets. Porter states that a European can achieve national advantages in an industry or market segment, if home demand provides clearer and earlier signals of demand trends to domestic suppliers than to foreign competitors. Foreign customer, the amount of business visitor and tourist are continues increase in European. They need service to take local or international call, if they use service for each contract, it is too expensive. Therefore, Chateau Lafite can provide them a local service package. 2. 3 Related and Supporting Industries These factors competitive is supplying industries and supporting industries. One internationally successful industry may lead to advantages in other related or supporting industries. Competitive supplying industries will reinforce innovation and internationalization in industries at later stages in the value system. Service, Chateau Lafite identify customers introduction flexible service plan and various service to meet customers’ needs Customers also can create their own wine. A typical example is the shoe and leather industry in Italy. Italy is not only successful with shoes and leather, but with related products and services such as leather working machinery, design, etc. 2. 4 Firm Strategy, Structure, and Rivalry The conditions in European that determine how Chateau Lafite are established, are organized and are managed, and that determine the characteristics of domestic competition Here, cultural aspects play an important role. In different nations, factors like management structures, working morale, or interactions between companies are shaped differently. This will provide advantages and disadvantages for particular industries. Chateau Lafite ‘strategy, the marketing strategy restrict to expand customer group above 35 year old, because it will create duplicate target under group, because Chateau Lafite has another brand focus on marketing segment above 33 years regarding business person. Undifferentiated service, Chateau Lafite provide service similar to other competitors in the market in Australia. Therefore, it is difficult to attract more customers change their service. It fails to delivery addition value and satisfaction to the customers. 3. Strategic evaluation between European & Australia Although it is true that marketing effectiveness is a vital component of organizational Chateau Lafite effectiveness, it is not easy to measure, especially as marketing assets are hard to measure and value and accountants are suspicious of them. There are various ways to segment of this total, but not all segmentation has great effective. There are five approaches to quantifying marketing effectiveness and its impact on corporate performance. . 1 Measurable It is based on the size, purchasing power, and profiles of the segments. Those can be measured. Many segmentation variables are very difficult to measure. In demographics segmentation, the size variable, Chateau Lafite firm always force on the 1st September at l’Evangile, 5th at Duhart, 8th at Lafite, sweet whites from the 17th and after a superb month of September, harvesting ended on 1st October. The 2003 harvest will go down in history! The wines from this atypical vintage stand out with their richness, depth and smoothness with very rounded tannins. So this segmentation can helpful to know the great purchasing power here. In behavior segmentation, also show that student have the great purchasing power. 3. 2 Accessible Market segments can be effectively reached and served. In the segmentation find that, women who have children users are tourists and local people. Therefore, the firm will plan more showrooms in the four areas. The market segments can be effectively reached and served. The turn of the century went over smoothly, given the fine vintages that are currently aging in DBR cellars. Among them, 1990, 1995, 1996, and 2000 and some of the others will mature into renowned vintages In the segmentation find that heavy users of the attractive are younger, student, business women/ men. Therefore, the firm will plan more student promotion, customer’s service, and e-mail on the phone to clients for new products, seeing the artiste to using their product. 3. 3 Substantial Market segments are big or profit enough to serve. A segment should be big or profit enough to serve. A segment should be the largest homogenous group worth pursuing with a marketing program. It would not pay, for the product functions can see the other people, especially the women travel to the other places. 3. 4 Actionable Effective program can be designed for attracting and serving the segment. For example, Chateau Lafite makes use of the effective program can be designed for attracting and serving the segment. For example, Chateau Lafite can make use of artiste at china to attract younger users and business women to use The firm also makes many plan. So this can attract the segment as DBR (Lafite) has decided to develop a quality vineyard in China with the CITIC group. Out of the many regions visited, the peninsula of Penglai, province of Shandong, proved to be the most promising area for producing a great wine, in terms of its climatic and geological conditions. This region also possesses an ancient tradition in viticulture. The top quality soils enable planting of just over 25 hectares of vines on the slopes 4. 4P and SWOT analysis between European & Australia 4P stands for promotion, place (distribution), product & packaging, price. 4P and others environment analysis is a management tool which you can use in a wide variety of situations. 4. 1 Promotion We need to consider the success or failure of advertising campaigns. Is the organization using advertising to good effect? Did the product have successfully communicated to the potential customers? At market share and market size, is the organization in a strong or weak position? Has the company achieved a superior customer service? Product, we need to consider the sales by market, area, product group. Profit margin and overall profit contribution, are profits for each product good or bad? Does the company place sufficient emphasis on the quality of its work, both in terns of the goods it sells progress? At age and future life of product, did the company have a good balance between old and new product, and rising, mature? Raw material, we need to consider is there a single supplier or can supplies be obtained from numerous sources? No major new product has been derived from Chateau Lafite for two years. It will become too dependent on acquisition additions to product range. There is also little control over R budget. There are can not be low productivity on all lines at one plant. There are new development firm could threaten ability to compete. 4. 2 Price We need to consider the short-term and long term funds or cash flow. Is the organization in a strong or weak position for future cash flow? Does the company have returns on investment? Rapid changes have occurred in economic. We are living in the place china where continuous have increasing price change. Such as, the human genetic code has been cracked. Company also can sell the high price product. 4. 3Place (Distribution) We need to consider the service standards, what are delivery lead times, and how do they compare? We need to consider are research and development relevant to future marketing plan? Are the costs of research and development spending too much? How good for this research and development? In European, at 2008, there are the economic inflation. The economic environment will affect the general business cycle. Interest rate, inflation, changes in the income and stock market. Many things if they all decline, this will also affect the business cycle. When customers’ income fall, they will postpone purchasing anything that isn’t a necessity. At company, when the economic downturn in one place, our manager try to think many ways to attract more customers to buy things. It may be good service, good service for after buying the product. It also is to turn the price down. We will buy little from the store. 4. 4Communication (business management) Organization structure, is the properly suited to the organization’s needs? Are the communication links adequate? This is the values, customers, trend, taste preferences. Many managers must adapt their practices to changing expectations of the society in which they operate. As societal values, customers, and taste change, managers also must change. Such as, workers began seek more balance in their lives, organization have had to adjust by offering family leave policies, more flexible work hours. In each trend, it may have a potential constraint to managers’ decision and action. 4. 5Opportunities and threats An external environment is required to identify profit-making opportunities which can be exploited by the company’s strengths and also to anticipate environmental threats against which the company must project itself. For opportunities it is necessary to decide such as what opportunities exist in the business environment? What is their inherent profit-making potential? Is it given the internal strengths or weaknesses of the organization? Is it capable of exploiting the worthwhile opportunities? The opportunity may involve product development, market development, market penetration. Opportunities and threats may relate to SWOT items. At Economic, nowadays, general investment level, well market behavior for product, total high customer demands, so, there are many ways to have get profit. We need to consider more international level, world production, the volume of international trade, demand, recessions, import control, exchange rate. . 6Economic conditions Inflation part, in European, at 2008, there are the economic inflation. The economic environment will affect the general business cycle. Interest rate, inflation, changes in the income and stock market. Many things if they all decline, this will also affect the business cycle. When customers’ income fall, they will postpone purchasing anything that isn’t a necessity. At company, when the economic downturn, our manager will try to think many ways to attract more customers to buy things. It may be good service, good service for after buying the product. It also is to turn the price down. We will buy little from the book store and piano company. 4. 7Political condition many local governments will affect what organizations can and cannot do. Some federal legislation has affect implications. Such as, American’s company designed to make job more accessible to people with disabilities. Firm spend a great deal of time and money to meet government regulations. However, the effect of these regulations is not just money. Legislation may also affect a company prospects. We need to consider the ban on certain product. At Company, we also affect by the regulation of the government. For example, the contract, MPF. This also is affect by the regulation. We need to give 5% to each of staff to have MPF. 4. 8 Sociocultural conditions. This is the values, customers, trend, taste preferences. Many managers must adapt their practices to changing expectations of the society in which they operate. As societal values, customers, and taste change, managers also must change. Such as, workers began seek more balance in their lives, organization have had to adjust by offering family leave policies, more flexible work hours. In each trend, it may have a potential constraint to managers’ decision and action. 4. 9 summary of finding This paper studies on the findings the meant of diversity and adds to the managing diversity in to debate to provide the information of adding managing diversity on an organization’s benefits. This paper analysis indicates that in theory, managing diversity represents a positive progression of equality, in practice; globalization’s is consequence for industries, HRM in international’s values and organization behavior. Besides, it reflects that how it can link to change between European and Australia. This paper not only direct toward how an organization can expand its international business opportunity and globalization, but also get the analysis how an company create new environment to richer solute their problem which with the advent of globalization between European and Australia. 5. Conclusion and financial recommendation Based on the findings of this study, the researcher concludes the following: The respondents who took part in this study are already mature in age, responsible and reliable. They are also aware of what’s happening in the Chateau Lafite particularly to the strategies management (4 P and Porter’s National Diamond model) for their personnel and are deeply concerned about the improvement motivation and international marketing improvements practices. Majority of the respondents believes that although compensation technique has something to do in their motivation it is still very important to consider the â€Å"nature of work† variable. Most of the respondents accepted the fact that the levels of their performance in the job are highly related to compensation. This shows that respondents knew the importance of proper compensation to the progress of their organisation. For them long-term return should be the first thing to consider instead of short-term compensation. With respect to the overall perception of the respondents regarding job satisfaction and motivation impact on job performance, most of them responded agree. These results verified that sales professionals are working not only for sustenance but also for the general welfare of the company. The study revealed that their positive perception on business management conforms to their job satisfaction. . Reference: Book: Taylor, S 2005, People resourcing, Chartered Institute of Personnel and Development, 3rd edn, Chartered Institute of Personnel and Development Golembiewski, R T 1995, Managing diversity in organizations, University of Alabama Press, Tuscaloosa. Harvey, Carol P 1995, Understanding diversity: readings, cases, and exercises, HarperCollins College Publishers, New York. Hu bbard, Edward E 2004, the diversity scorecard: evaluating the impact of diversity on organizational performance, Oxford: Elsevier Butterworth-Heinemann, Burlington, MA. Ian B, Len H & Tim C 2004, Human resource management: a contemporary approach, 4th edn, Financial Times Prentice Hall, Harlow. Armstrong, M. (2003) A Handbook of Human Resource Management Practice. Personnel Management. Abrashoff, M. (2001) ‘Retention through redemption’, Harvard Business Review, 79(2),PP. 136-141. Calmorin, L P. & M. Calmorin. (1995) ‘Methods of Research and Thesis Writing’, (Manila: Rex Bookstore), 1st ed. pp. 46. Creswell, J. W. (1994) Research design. Qualitative and quantitative approaches. Thousand Oaks, California: Sage. Easterby-Smith, M. (2002), Thorpe, R. and Lowe, A. Management Research: An Introduction, 2nd Ed. London: Sage. Fields, D 2002, Taking the Measure of Work, SAGE Fields, Dail L. (2002) Taking the measure of work: a guide to validated scales for organizational research and diagnosis. Thousand Oaks, Calif. : Sage. Guilford, J. P. & B. Fruchter. (1973) Fundamental Statistics in Psychology and Education. 5th Edition. New York: Mc Graw-Hill. Hackman, J. R. , & Oldham, G. R. (1974) ‘The Job Diagnostic Survey: An instrument for the diagnosis of jobs and the evaluation of job redesign projects’. JSAS Catalog of Selected Documents in Psychology, 4, pp. 148-162. Hackman, J. R. & Lawler, E. E. (1971) ‘Employee reactions to job characteristics. Journal of Applied Psychology’, 55(3), pp. 259-286. Herzberg, F. (1976) The managerial choice. Homewood. IL: Dow Jones-Irwin. Herzberg, F. , Mausner, B. , & Synderman, B. (1959) The motivation of work in organizations: Behavior structure and processes. New York, NY: Business Public ations. Herzberg, F. , Mausner B. , & Synderman B. 1959 The Motivation to Work. New York: Wiley. HR Focus (2004), ‘How to get ‘buy-in’ from the newest generation of employees’, HR Focus, Vol. 81 No. 11, pp. 5 Huang, J. (2004), ‘The science of good and evil’, The Humanist, Vol. 4 No. 6, pp. 38 International Labour Office 1995, Final Report, International Labour Organization. Johns, G. , Saks, A. (2005) Organizational Behavior, 6th ed. , Pearson, Toronto Locke, E, A (1976) The nature and causes of job satisfaction In M. D. Dnnette (ED). Handbook of industrial and organizational psychology pp. 92-117 Chicago: Rand McNally Lippman, H. (2001) ‘Work/Life value can be measured. Business and Health’, 19(6), pp. 43-47 McShane, S. (2004) Canadian Organizational Behavior. McGraw-Hill Ryerson, Toronto Maslow, A. H. (1943), ‘A theory of human motivation’, Psychological Review, Vol. 50 pp. 370-96 Maslow, A. H. (1954), Motivation and Personality, Harper & Row, New York, NY McKinney, J et. al. , 1998, Public Administration: Balancing Power and Accountability, Greenwood Publishing Group. Meyer, J. , Allen, N. , & Smith, C. (1993). Commitment to organization and occupations: Extension and test of three -component conceptualization. Journal of Applied Psychology, 78(4), 538-551. H. (1954), Motivation and Personality, Harper & Row, New York, NY Pincus, J. (2004), â€Å"The consequences of unmet needs: the evolving role of motivation in consumer research†, Journal of Consumer Behaviour, Vol. 3 No. 4, pp. 375. Ritson, M. 2004), â€Å"Why are brand positioning made so complex? â€Å", Marketing, pp. 21 Robbins, S. P. , Langton, N. (2003), Organization Behavior: Concepts, Controversies, Applications, 3rd Canadian ed. , Prentice-Hall, Toronto Senter, A. (2004), â€Å"An embarrassment of riches†, Director, Vol. 58 No. 4, pp. 96 Sangmook, K 2005, ‘Gender Differences in the Job Satisfaction of Public Employees: a study of Seoul Metropolitan Government, Korea’, A Journal of Research, pp. 3-5. Senter, A. (2004), â€Å"An embarrassment of riches†, Director, Vol. 58 No. 4, pp. 96 Spector, P 1997, Job Satisfaction: Application, Assessment, Cause, and Consequence, SAGE. Tosi, H et. al. 2000, Managing Organizational Behavior, Blackwell Publishing. Taylor, S 2005, People resourcing, Chartered Institute of Personnel and Development, 3rd edn, Chartered Institute of Personnel and Development Journal Affirmative Action Agency 1990, ‘Taking Steps: Employers’ Progress In Affirmative Action’, Australian Government Publishing Service Canberra. Agocs, C C 1996, ‘employment equity, affirmative action and managing diversity: assessing the differences’, international Journal of manpower, Vol. 17 No. 4/5,pp. 30-45. Helen C & Edward W-B 2000, ‘equal opportunities polices: The authority of discrimination’, Patrington, pp. 39.